Rachel C. Nelson
Social Media Samples
Below are samples of my work. I have experience with Facebook, Twitter, Instagram, Snapchat, and YouTube. These samples demonstrate how I build online communities, generate higher performance, and can strategically manage campaign projects.
Industry Best Practices Adopted
This screenshot displays the optimized Instagram approach adopted to increase engagement and following. By adopting industry best practices for Instagram, including influencer posts, a designed and coordinated profile feed, and community building Instagram stories, the following on this account increased by 60 percent in one year.
Coordinated Corporate and Localized Content
These profile pictures were part of a strategy to use both local and corporate wide campaigns to unite the Seagull Book corporate Facebook page with all its different business location Facebook pages. The profile pictures provided much needed clarity and increased engagement.
Campaign Samples
#BookOfMormonAndMe Campaign
This post displays one of 12 videos created to encourage students to apply the Book of Mormon to their daily lives. I worked directly with the videographer and video editor to create this content.
#InstituteIsForMe Campaign
The Institute Is For Me campaign includes 12 videos. With the correct audience targeting, the Institute Is For Me campaign increased audience engagement and reach by more than 10 times over a 12 month period.
Multiple Platform Experience
In this sample snap video, I visually communicate how and where to buy a bracelet for a startup called The Push. I created snaps like this one on a daily basis to build a following.
Growth through Twitter came through persistently tweeting every day and prompt responses to users.
Snapchat
